In general, Bing ads are a marketing and advertising platform which you can use to show advertisements on the Bing network which include not only the Bing search engine results pages but also on Yahoo.com and AOL.com search engines.
You can use Bing ads on any advertising platform and third party websites and apps which are owned by Bing.
How Bing Ads for Dentists Work and What the Bing Search Engine Results Pages Display
Bing displays ads on the Bing search engine results pages depending on the search key phrase input by the online user.
Whenever an online visitor does a search on Bing, Bing performs some sort of “auction” wherein it identifies and determines which advertisements of dental services it will show on the Bing search engine results pages.
The factors which Bing takes into consideration in deciding on and determining which dental office ads to display and which ads to not display are as follows:
The Amount Bid
Bing advertises your dental practice to generate income off of your ads. Hence, you have to outbid the competition in the “auction.” Should you successfully do so, your ad has much higher chances of showing up on the Bing search engine results pages.
The Relevance of Your Advertisement for Your Website or Dental Services to the Search Key Phrase Used by the Person Searching
Simply put, your dental services ads will not likely surface on the SERPs when the online user searches for something that has to do with food services regardless of how much you bid or are willing to pay.
You have to be careful with your keywords of your ads so when the online user wishes to find your kind of dental services inputs search words, your ads will come up instantly.
The Advantages of Using Bing to Market and Advertise the Dental Practices in Your Dental Office
Using Bing to market and advertise the dental practices in your dental office carries with it a great deal of advantages.
You Only Pay If Your Ads Work and Are Actually Clicked on by an Online Searcher.
One is you only pay if your ad works, i.e., if an online user actually clicks on your dental services ads. The reason for this is because Bing utilizes the pay per click or PPC advertising model. It follows you only have to pay if you get an online searcher interested enough to click on your paid ads.
Bing ads for dentists can be cost-efficient and economical in the general sense if you can allocate a daily or a monthly budget for Bing ads for dentists without having to spend too much on your advertising budget.
Bing Provides You with Advanced Tools for Analytics.
On Bing’s dashboard, which only you have access, it enables you to see, track and monitor the impressions made on your dental services ads, particularly how many online users have clicked on your ad. Given this, you can easily track how much you paid for in the PPC ads on Bing.
In A Nutshell
While social media platforms and email marketing tend to be the more preferred and most commonly utilized tools for online and digital marketing and advertising of products and services such as dental practice, the use of Bing opens up doors for those who are less technologically savvy, with its PPC advertising model.
The use of Bing, together with its affiliate products and websites, can largely expand your market across the population in the area of your dental office. Plus, there are fewer advertisers on Bing than are on Google, which makes the competition much less intense. Your dental services ads on Bing have greater chances of showing up in the Bing SERPs. This is basically how Bing ads for dentists work.
For more information about what Bings ads can do for marketing your dental practice, get in touch with us at Dental Business Builders.