Dental AdWords and Pay-Per-Click (PPC)
Let’s talk about advertising on the internet. When a potential patient searches for specific dental-related keywords in the Google search engine, your AdWords PPC ad is automatically bid to appear right at the top of the Search Engine Results Page (SERP). The top of the page is the best online advertising real estate there is. 69% of mobile users will call a business straight from Google search results.
Elements of Successful AdWords Campaign
The AdWords type of advertising is known as Pay-Per-Click, or PPC because you don’t pay until the potential customer clicks on your advertisement. PPC can be one of the easiest ways to grow your patient base. More importantly, it can grow your bottom line. Businesses average $3 in revenues for every $1.60 they spend on AdWords. That’s an 87.5% ROI. Also called Paid Search Advertising, PPC helps bring in new business almost instantly, and in several ways.
Accurate Audience Targeting
Through careful keyword research and selection, PPC automatically targets potential clients who are already interested in what you have to offer. They are actively searching for your services. By utilizing a variety of different ad campaigns, through Google Ad Groups, you can target specific demographics or interest groups based on specific collections of relevant niche keywords. This way you can tailor your ads to important segments of your local community.
Convert Your Leads
Conversion is when your advertising investment turns to dollars in the bank. Use your ad to gain the prospect’s attention, then direct them to your phone or website for more information and conversion.