Online Reviews are Everywhere
Gone are the days of those pesky paper comment cards. But unlike those cards, the popular online reviews are visible to the world forever. Good or bad, how do you know how people are viewing and rating you online?
Do you actively search for your online reputation? How is it? Have you found things you don’t like? What can you do about it? If it’s fine now, what if something changes in the future? Will you find out in time to keep it from damaging your business?
Dental practices need to have a stellar reputation in the community. It is this goodwill that inspires loyalty among your current base and the acquisition of new patients. You must proactively manage your reputation now, especially online. One bad online review, even if it’s not true, can damage your local practice for years by ruining your reputation and destroying your word-of-mouth advertising.