How do you market your dental practice? Do you rely on the goodness of your patients to spread the word that you’re a terrific dentist? Do you hand out brochures in the shopping mall or outside your building? Both of these are valid marketing strategies, and they do work. In fact, if a new face appears in your office, it’s likely because your marketing worked for you.
However, how often do you see new faces? One or two new faces a week maybe? One new patient every day?
Is the number of new patients you’re getting isn’t enough to keep you busy or helping grow your practice? Then even though your dental office marketing plan works, you may need to combine it with other marketing strategies to reach your goal.
We’ve been in the business of providing dental marketing services for a while. We’ve got a few more tips for marketing your dental practice more effectively.
How to Attract New Patients to Your Dental Practice
Marketing is all about how to attract new patients to your dental practice. What do you think would happen if you had a huge billboard showing a set of perfectly white teeth placed right above your building? Do you think new patients would start coming in?
Like your other marketing strategies for dental offices, it’s possible that the billboard would definitely scream that there’s a dental office in the building. Some curious passersby who just happen to be searching for a new dentist could stop by and try to figure out if you’re the dentist they want.
It’s an okay marketing strategy, but here’s something even better.
Here’s the Best Dental Office Marketing Plan Ever
If you’re looking for a car, where do look first? Do you wander around town looking at billboards? Do you open the yellow pages and search for car dealerships in your area?
You’ll probably do what others do nowadays, and that’s to jump on the internet. Open up Google or another search engine, and search for car dealerships near you. It’s the fastest and most convenient way to find the information you need.
However, wait one second. You realize that many dealerships don’t give great service, especially after they’ve sold you their products. Now you want to know what their previous customers are saying about their service. You start to search for reviews.
Well, guess what. People that need new dentists do the same thing every day. There’s probably hundreds searching online as you’re reading this.
All you need is a dental office marketing plan that will bring your dental practice to one of the first that they’ll find listed on Google, or Yahoo, or Bing.
How Our Marketing Services for Dental Offices Can Help You Increase Patient Volume
When it comes to marketing strategies for dental offices, Dental Business Builders have time-tested programs that work.
However, like any other type of marketing strategy, these programs need to be tailored to your unique situation.
Once we’ve come up with possible solutions and test them to find the best ones, we’ll go full blast and start attracting new patients.
A dental practice is a business. Any business that wants to survive a cut-throat industry needs to have excellent marketing strategies that work for their particular situation. Keep these tips for marketing your dental practice in mind and partner with us to create the perfect dental office marketing plan for your practice.